Harley-Davidson unveiled ‘Trophy Wall,’ the second commercial in the brand’s newest global marketing campaign: ‘Live Your Legend.’ The campaign shows how a new Harley-Davidson motorcycle can enable riders to create deeper bonds and share richer experiences – allowing them to live their own legend.
The ad features the new Harley-Davidson Street Glide Special, a bike that takes the thrill of the open road to a whole new level. The new Street Glide Special is loaded with a High Output Twin Cam 103 engine and Project RUSHMORE technology. It’s the ultimate combination of stripped down custom style and long-haul comfort.
Harley’s Street Glide Special is one of the stars of the latest addition to Harley’s “Live Your Legend” marketing campaign called “Trophy Wall.”
The ‘Live Your Legend’ ads include snapshots of life-enriching moments, as well as the unique and unforgettable bonds of friendship that are developed by riding Harley-Davidson motorcycles. As an ongoing extension of the campaign, Harley-Davidson will curate conversations in social media using #LiveYourLegend, and showcase real-life stories from Harley-Davidson riders. The series will be aggregated at www.h-d.com/today.
“‘Live Your Legend’ is designed to inspire a new generation of riders to invest in experiences today that will build a richer legacy for themselves and those around them,” said Shelley Paxton, VP Global Marketing and Brand.