STAMFORD CT: After publishing motorcycle magazines for more than 25 years, Buzz Kanter feels 2015 will be the year of big change. “We have studied the motorcycle magazine field,” he explained. “And we’re convinced there is simply no longer enough reader interest or advertisers to support them all.”
In response, TAM Communications is optimizing its magazine mix and launching a year-long reader expansion program in print and online.
American Iron Magazine/Motorcycle Bagger. American Iron Motorcycle Bagger is being folded back into the much larger American Iron Magazine where it started. “This means our team can now put all the best editorial in one magazine,” Kanter explained. “No more spreading it out over two publications – something our readers will appreciate.”
NOTE TO SUBSCRIBERS: If you have a subscription to both magazines, we will add your Motorcycle Bagger subscription credit to the end of your American Iron Magazine subscription so you get full value for all you paid for.
American Iron Garage. Based on the significant and growing reader demand for Do-It-Yourself and Tech -oriented magazines, American Iron Garage will be increased to 3 issues for 2015. These special issues are available only in stores or through digital delivery worldwide.
Motorcycle Rides & Culture. Due to more than 40% growth in readership in the last year, Motorcycle Rides & Culture is increasing to 7 issues for 2015. “This is a high-quality publication,” Kanter stated. “So we are improving the quality paper to match the terrific art.”
FUN FACTS
* Published since 1989.
* Longest running Editor-in-Chief (since 1991).
* Outsells all other motorcycle magazines on the newsstand.
* Is published every four weeks (13 issues a year).
* Published since 2011.
* The best-selling DIY and tech-oriented motorcycle magazine.
* Available in print or digital, but not by subscription.
* Sold more copies every year than the previous year.
* Formerly named RoadBike.
* Both the Editor and Art Director are MSF instructors.
* Fastest growing motorcycle magazine in 2014.
* In-depth articles on motorcycles, tours, motorcycle art & culture.
For more information on these magazines or how to advertise in them, please contact Terry O’Brien at TerryO@TAMCommunications.com.